Monday, November 19, 2012

The Capitalist Game

The biggest football story recently has been the financial collapse of  Rangers and now a similar impending fate for Hearts. This is not just a sporting story but involves many of the failings that have been played out in the wider economy. Corporate failure, greed, arrogance, criminality and cheating are included in the list of accusations.

Jock Stein said that “football without fans is nothing”. Capitalist ideology tells us that the consumer is king and that the decisions of millions of consumers decide what production takes place. If companies fail it is because they don’t sell goods or services that people want or at a price they are prepared to pay. There is just enough truth in this to give it the credibility to make it widely accepted. What it leaves out, among other things, is that production also has to make a profit and that indeed this is the main reason any production takes place at all. Given the ownership of the means of production in the hands of only one group of people, these people thereby being called capitalists, and the exclusion of others, who must be required to provide workers for these owners, it is the relations of this production that, more than anything else, determines the wealth and income of the respective classes. This in turn determines to a large degree the pattern of consumption, which is further conditioned by advertising and monopoly suppliers etc.

Commodification and all its contradictions have since spread over an increasing variety of human activities. Sport has for some time become a global industry, more and more determined by the demand for profit. Sport must have room for chance, accident, unexpected triumph and unexpected failure while sporting contest subject to the requirement for profitability more and more implies certainty and the elimination of the possibility of monetary loss.

Adapted from here

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