Friday, November 09, 2012

Football Capitalism


Rangers only narrowly escaped extinction and now bankruptcy is the prospect facing current Scottish Cup holders Heart of Midlothian. The Jambos have been issued with a winding up order from Her Majesty’s Revenue and Customs over an unpaid £450,000 tax bill. Hearts supporters have been urged to find £2m to help the Edinburgh club survive until the summer. The club has already faced disciplinary action from the Scottish Premier League over its failure to pay some players and coaching staff which is a breach of the leagues rules. That breach led to the SPL side being hit with a player signing embargo.

Now the fans are  being asked to pay to keep their club afloat, having already paid for their season tickets, their strips and scarves. Hearts fans are being bled dry.

 Former Hearts captain Paul Hartley has accused Vladimir Romanov of “holding a gun to fans’ heads” after the stricken club yesterday begged for a financial lifeline from their followers. Hartley insists owner Romanov has unfairly shifted the burden of safeguarding Hearts, who are £22m in debt, on to the fans. “It’s basically holding a gun to the fans’ heads and saying, ‘We need a couple of hundred quid off you or else’. It’s not as simple as that. Supporters have had to dig deep already. It’s before Christmas and how do they expect the fans to pay that? It’s totally unfair for them to ask the fans to put their hand in their pocket or else you won’t have a club. “But you can’t see any way out of it. If they pay this bill where is the next one going to come from? It’s a quick fix but it’s a long-term one you’re looking for. Hearts are £20-odd million in debt. They can’t just keep asking supporters to bail them out.”

Players, managers, sponsors and owners come and go. Only the fans stay. Once a week for 90 minutes footbal fans leave their worries on the other side of the turnstiles but the reality that football is just another business obliged to pay its taxes has come home to roost. Today after well over a century of professional football we can clearly see the price fans have paid for the role capitalism has played in the game. Clubs like Manchester United and Chelsea have become giant faceless corporate brand names with the ubiquity of McDonald and Coca-Cola.

Capitalism has given fans a stark choice for the future. Will football be just another way to make profits and for advertisers to reach consumers? Just another another product to be bought and sold? Or will fans fight so football can be something which will unite people, build community spirit, celebrate sportsmanship and enrich the lives of working people?

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